GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Heading 1 38px

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Heading 3 13px

Heading 5 27px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

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Brand Identity & Style Guide

Our Brand

 

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Great Lakes Multimedia is a Michigan creative production company dedicated to visual media for commercial, documentary, and entertainment ventures. Our work is fueled by an earnest desire to tell your story in creative and captivating imagery.

The Primary Logo

 

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Full Logo

Text overlay Logo

Logo Icon

Secondary Logo

 

ICon Breakout Logos

Bold Text overlay Logo

Dark

Bold Text overlay Logo

Light

Positioning Rules

 

Logo Icon

No padding

Container Boxes

Logo Icon

No padding

Bold Text overlay Logo

Dark

Bold Text overlay Logo

Light

Colors

 

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Typography

Gill Sans Nova Bold

Gill Sans Nova Medium

Gill Sans Nova Medium

lulo clean

Gill Sans Nova Medium
Montserrat Medium

Montserrat Medium

Montserrat Medium

HEADING 1 38PX

HEADING 2 34PX

Heading 4 30px

Heading 3 13px

Heading 5 27px
Heading 6 17px

Paragraph 1 18px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

 

Primary Typeface

 

Gill Sans Nova Bold

Heading 1 38px

HEADING 1 38PX

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PAGE TITLE / SECTION TITLE

Gill Sans Nova Medium

HEADING 2 30PX

Heading 2 30px

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PAGE TITLE / SECTION TITLE

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

HEADING 4 30PX

HEADING 4 30PX

HEADING 4 30PX

Bold Text overlay Logo

Dark

Gill Sans Nova Medium

Heading 1 38px

Heading 2 22px

Heading 4 30px

Heading 3 13px

Heading 5 27px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

Incorrect Usage

 

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Bold Text overlay Logo

Dark

HEADING 4 30PX

HEADING 4 30PX

HEADING 4 30PX

Gill Sans Nova Medium

Heading 1 38px

Heading 2 22px

Heading 4 30px

Heading 3 13px

Heading 5 27px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

 

Website Tags

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

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Heading 2 22px

Heading 4 30px

Heading 3 13px

Heading 5 27px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

 

Photography Use

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Bold Text overlay Logo

Dark

HEADING 4 30PX

HEADING 4 30PX

HEADING 4 30PX

Gill Sans Nova Medium

Heading 1 38px

Heading 2 22px

Heading 4 30px

Heading 3 13px

Heading 5 27px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

 

Market Research

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals!

Heading 1 38px

Heading 2 22px

Heading 4 30px

Heading 3 13px

Heading 5 27px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

Typeface

Poppins Semi Bold

Proxima Nova

Heading 1 60px

Heading 2 50px

Heading 4 40px

Heading 3 40px

Heading 5 25px
Heading 6 22px

Paragraph 1 17px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15px

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed. 

Paragraph 3 14px

Ut porttitor leo a diam sollicitudin tempor id eu. Diam ut venenatis tellus in. Ullamcorper sit amet risus nullam eget felis. Ipsum nunc aliquet bibendum enim facilisis gravida neque. 

Heading 1 60px

Heading 2 50px

Heading 3 40px

Heading 4 40px

Heading 5 25px
Heading 6 22px

Paragraph 1 17px

Paragraph 2 15px

Paragraph 3 14px

Web

Elements

Buttons

Container Box

Color Palette

#Hexcode

#Hexcode

#Hexcode

GREAT LAKES MULTIMEDIA

Logos

Great Lakes Multimedia LLC
PO Box 51753
Livonia, MI 48151
3138509159

 
© 2020 Great Lakes Multimedia LLC