Heading 1 38px
Heading 2 22px
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Brand Identity & Style Guide
Our Brand
GREAT LAKES MULTIMEDIA
Midwest Video Production. Detroit Locals!
Great Lakes Multimedia is a Michigan creative production company dedicated to visual media for commercial, documentary, and entertainment ventures. Our work is fueled by an earnest desire to tell your story in creative and captivating imagery.
The Primary Logo
Full Logo
Text overlay Logo
Logo Icon
Secondary Logo
ICon Breakout Logos
Bold Text overlay Logo
Dark
Bold Text overlay Logo
Light
Positioning Rules
Logo Icon
No padding
Container Boxes
Logo Icon
No padding
Bold Text overlay Logo
Dark
Bold Text overlay Logo
Light
Colors
Typography
Gill Sans Nova Bold
Gill Sans Nova Medium
Gill Sans Nova Medium
lulo clean
Gill Sans Nova Medium
Montserrat Medium
Montserrat Medium
Montserrat Medium
HEADING 1 38PX
HEADING 2 34PX
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 17px
Paragraph 1 18px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Primary Typeface
Gill Sans Nova Bold
Heading 1 38px
HEADING 1 38PX
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
PAGE TITLE / SECTION TITLE
Gill Sans Nova Medium
HEADING 2 30PX
Heading 2 30px
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
PAGE TITLE / SECTION TITLE
HEADING 4 30PX
HEADING 4 30PX
HEADING 4 30PX
Bold Text overlay Logo
Dark
Gill Sans Nova Medium
Heading 1 38px
Heading 2 22px
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Incorrect Usage
Bold Text overlay Logo
Dark
HEADING 4 30PX
HEADING 4 30PX
HEADING 4 30PX
Gill Sans Nova Medium
Heading 1 38px
Heading 2 22px
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Website Tags
Heading 1 38px
Heading 2 22px
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Photography Use
Bold Text overlay Logo
Dark
HEADING 4 30PX
HEADING 4 30PX
HEADING 4 30PX
Gill Sans Nova Medium
Heading 1 38px
Heading 2 22px
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Market Research
Heading 1 38px
Heading 2 22px
Heading 4 30px
Heading 3 13px
Heading 5 27px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Typeface
Poppins Semi Bold
Proxima Nova
Heading 1 60px
Heading 2 50px
Heading 4 40px
Heading 3 40px
Heading 5 25px
Heading 6 22px
Paragraph 1 17px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales
Paragraph 2 15px
Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.
Paragraph 3 14px
Ut porttitor leo a diam sollicitudin tempor id eu. Diam ut venenatis tellus in. Ullamcorper sit amet risus nullam eget felis. Ipsum nunc aliquet bibendum enim facilisis gravida neque.
Heading 1 60px
Heading 2 50px
Heading 3 40px
Heading 4 40px
Heading 5 25px
Heading 6 22px
Paragraph 1 17px
Paragraph 2 15px
Paragraph 3 14px
Web
Elements
Buttons
Container Box
Color Palette
#Hexcode
#Hexcode
#Hexcode